TRAVELODGE TORONTO DOWNTOWN
WEST
GUEST PRIVACY POLICY AND INFORMATION PRACTICES STATEMENT
December 2002
Introduction: We at the TRAVELODGE TORONTO
DOWNTOWN WEST recognize the importance of protecting the privacy
of individual-specific (personally identifiable) Information collected
about the guests and prospective guests ("Customers")
of our hotel. Examples of Individual-Specific Information ("Information")
include name, address, telephone number, employment status, credit
card type and other financial information. We have adopted this
Guest Privacy Policy to guide how we utilize Information about
our Customers. This Policy will evolve and change as we continue
to study privacy issues.
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Purpose: Our purpose is to balance our legitimate
business interests in collecting and using this Information with
our Customers' reasonable expectations of privacy. Customer Information
enables our hotel to advertise efficiently, using communication
methods more likely to reach Customers who will be interested
in the offered products or services. Efficient advertising means
reduced "clutter" from advertising to people less likely
to buy the offered goods and services. It also means that our
limited advertising resources are expended more appropriately,
which is a benefit to ourselves and our Customers.
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The Information We Collect: Our hotel collects
and stores Customers' names, mailing addresses, e-mail addresses,
and other basic Information that is solicited on the hotel registration
card to provide requested hotel services and for billing purposes.
This Information also enables us to request customer feed-back,
develop and tailor products and services to better meet Customer
needs and preferences. We may also use credit card numbers to
identify our frequent guests and the persons who make advance
reservations and guarantee them using credit cards. However, these
numbers are automatically encrypted and protected in our Data
Warehouse so that they cannot be easily accessed. We do not collect
SIN or driver's license numbers from Customers.
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Reservations: When a Customer makes a reservation via the
Internet, fax or other means, we need certain information such
as name, address and telephone number to respond to the inquiry
and to make the reservation. This information is recorded. A credit
card number is necessary to guarantee the reservation past a certain
time. The TRAVELODGE TORONTO DOWNTOWN WEST will charge the credit
card account of a Customer who fails to arrive and fails to cancel
the reservation in a timely manner. TRAVELODGE TORONTO DOWNTOWN
WEST reserves the right to impose other conditions on the reservation
such as minimum length of stay, advance deposit and other terms
of the contract. A Customer should always ask for and record a
reservation number when making, changing or canceling a reservation.
Information collected as part of the reservation process is used
as this Policy describes whether or not the Customer actually
utilizes the hotel reservation. The hotel may, but is under no
obligation to, contact Customers with reservations to inform about
changes in the status of the hotel for which the reservations
are made and may suggest alternative accommodations.
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Security: The TRAVELODGE TORONTO DOWNTOWN WEST collects
Information only in a manner deemed reasonably necessary to serve
our legitimate business purposes and comply with our legal obligations.
We make commercially reasonable efforts to make our collection
of such Information consistent with all applicable laws and regulations.
We take all commercially reasonable efforts to create and maintain
"firewalls" and other appropriate safeguards to ensure
that to the extent TRAVELODGE TORONTO DOWNTOWN WEST controls the
Information, the Information is used only as authorized by the
TRAVELODGE TORONTO DOWNTOWN WEST and consistent with this Policy,
and that the Information is not improperly altered or destroyed.
Our privacy protection practices help us to maintain accurate,
timely, complete and relevant information for our business purposes.
Our communication system, software and database practices have
been designed to aid us in supporting authenticity, integrity
and confidentiality.
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Opt-Out: On occasion, we are made aware of
companies and organizations that produce a product or service
that we believe may be of interest to our Customers. We see this
as a useful means of helping our Customers to find products or
services that may be of value to them. We offer Customers the
opportunity to "opt-out" of having Information shared
with parties outside of the TRAVELODGE TORONTO DOWNTOWN WEST.
In addition, we maintain telephone "do not call" lists
as mandated by law or telemarketing industry practice and provide
Customers opportunities to request to be removed from one or more
of our mailing lists. We further check our lists with other "do
not call" and "do not mail" lists maintained by
other organizations.
A Customer may opt out by any of the following methods:
(a) writing to the hotel at 621 King Street West, Toronto, Ontario,
M5V 1M5, Canada ; (b) calling the hotel at: 416-504-7441; or (c)
email us at gm@TravelodgeTorontoDowntown.com.
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What We Won't Do With Customer Information:
The TRAVELODGE TORONTO DOWNTOWN WEST will not:
1. Sell or rent the names and addresses of Customers to any outside
parties;
2. Use the Customer Information we collect and store to make decisions
about granting or extending consumer credit unless the Customer
submits a separate credit application and authorizes us to use
or disclose this information;
3. Act as a consumer reporting agency, or furnish information
about any Customer's credit worthiness, credit standing, credit
capacity, character, general reputation, personal characteristics
or mode of living to any consumer reporting agency;
4. Use Customer Information to sell, market or solicit interest
for other businesses.
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What We Will Do With Customer Information:
The TRAVELODGE TORONTO DOWNTOWN WEST will:
1. Use Customer names, addresses, telephone numbers, and credit
card numbers to solicit additional hotel stays;
2. Include information about Customers gathered from other sources
we believe to be reliable to identify our Customers more thoroughly
and update Information we store and provide to third parties when
the information changes, such as changes of address or new credit
card expiration dates;
3. Contact the Customer to inquire or survey about the guest experience
at the hotel and the prospect of future stays or the improvements
needed to attract additional business from the Customer for the
hotel.
4. Create and use aggregate Customer data that is not personally
identifiable to understand more about the common traits and interests
of our Customers.
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Sensitive Data: If a Customer's relationship
with us potentially includes providing the TRAVELODGE TORONTO
DOWNTOWN WEST with Information which we recognize as particularly
"sensitive," we will exercise commercially reasonable
efforts to protect that Information with extra care. Information
about children may be collected because a number of our promotions
provide benefits to children who stay with their parents at our
hotel. To the extent we collect Information about children, we
will collect such Information from parents or, in the limited
instances where children themselves provide such Information,
we take all commercially reasonable efforts to ensure that parents
are aware of and authorize such collection.
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The Internet: At TravelodgeTorontoDowntown.com we do not
collect personally-identifiable information from individuals unless
they provide it to us voluntarily and knowingly. When you reserve
a room with us we may put you on an ongoing e-mail list. We will
use your e-mail address only for the purpose of sending you an
e-mail confirmation of your reservation and information about
promotions of the hotel. If, however, you have asked to be put
on our mailing lists, we may contact you via e-mail from time
to time. You will always be provided with a way to opt-out of
future e-mailings. Our site sometimes includes special sweepstakes
or promotions, and we may allow electronic entry to qualified
persons. If that happens, we will use the information you submit
for the purpose of conducting the promotion (e.g., to contact
you if you are a winner.)
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Cookies: We may place a "cookie"
on your web browser. This cookie stores information on your hard
drive so we can communicate with you more efficiently, respond
to you based on prior sessions at which you provided information
about you or your preferences to us and understand what you prefer
to view on our web sites. We do not use cookies to store passwords
or credit card information. Your browser should allow you to be
notified when a cookie is to be placed, decline the cookie or
delete cookies that have been placed. Some functions of our web
sites may not work or may work slowly if a cookie is refused.
SOME OF THE ADVERTISERS ON OUR WEB SITE MAY PLACE
COOKIES ON YOUR COMPUTER IF YOU CLICK ON THE ADVERTISING. WE DO
NOT CONTROL THESE COOKIES AND THEY MAY NOT FOLLOW THE RULES WE
HAVE SET FOR OUR OWN COOKIES.
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Hyperlinks: Our website has hyperlinks that
connect the viewer to other websites, most of which are not affiliated
with or controlled by the TRAVELODGE TORONTO DOWNTOWN WEST. Once
you leave our website, each new website you visit will have its
own privacy policy and terms of use. Your interaction with these
sites will not be governed by this policy or the terms of use
of our websites. These websites may place cookies on your browser
over which we have no control or knowledge.
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Compliance with Law: We may be obligated
to disclose Information about you to a law enforcement agency
or by a court order, or under the discovery process in litigation.
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Correction: We make repeated efforts to verify
the accuracy of Information and to correct and update our database
from Information available to us. In the event a Customer believes
that such Information held by the TRAVELODGE TORONTO DOWNTOWN
WEST is inaccurate, TRAVELODGE TORONTO DOWNTOWN WEST, upon notification
and sufficient time for verification, will take all reasonable
steps to correct any inaccuracy of which we are made aware.
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Security: We exercise care in providing secure transmission
and storage of information. Unfortunately, no data transmission
or storage is 100% secure. We cannot warrant that all data we
transmit, store and collect will be completely secure. We use
industry standard methods to safeguard data confidentiality, such
as firewalls, restricted access and secure socket layers.
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Feedback: We are receptive to Customer questions about
privacy. We regard our relationships with Customers as highly
valuable assets. Any Customer questions or comments that relate
to privacy or related matters may be directed to: Guest Privacy
Policy Inquiry, TRAVELODGE TORONTO DOWNTOWN WEST, 621 King Street
West, Toronto, Ontario, M5V 1M5; or e-mail us at gm@TravelodgeTorontoDowntown.com.
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Copying this Policy: Please feel free to
download or copy this Policy. You may obtain a copy free of charge
by writing to us at Guest Privacy Policy Inquiry, TRAVELODGE TORONTO
DOWNTOWN WEST, 621 King Street West, Toronto, Ontario, M5V 1M5.
December 2002.
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